Social Media & Digital Content Manager-Temp (Ref#SJ089)

Empire State Development


Duties Description BASIC FUNCTION: Under the direction of the Vice President of Digital Marketing, create and manage social media and blog content for the I LOVE NY/Empire State Development Digital Team. Assistant with paid social media campaigns and development of web content for iloveny.com and B2B marketing campaign.

Work Performed

  • Write, edit, and QA blog posts and articles for web
  • Work with creative team to source images for blog posts and articles
  • Make content updates to ILoveNY.com using a custom CMS
  • Work with SEO vendor to incorporate SEO best practices into posts
  • Write and edit copy for social media ads on Facebook, Instagram, and LinkedIn
  • Source images for social media ads
  • Communicate with vendors to ensure seamless scheduling of campaign posts
  • Edit copy lines for syndicated content and search ads
  • Other work as assigned

Minimum Qualifications EDUCATION & REQUIREMENTS

Education Level required: Bachelor’s Degree is required; a Bachelor’s Degree in Marketing, Communications, Digital Media or other relevant studies preferred.

Relevant Experience Required

  • 3+ years professional experience in social media, digital marketing, or digital content roles;
  • Ability to excel in a fast-paced environment with simultaneous responsibility for multiple projects;
  • Ability to complete assignments and produce high-quality work on short notice;
  • Exceptional writing, editing, and research skills; must have a mastery of the English language and grammar;
  • Strong understanding of writing for a marketing campaign;
  • Good eye for design and quality photography; ability to resize and crop images;
  • Expertise in Facebook, Instagram and LinkedIn best practices;
  • Understanding of paid social media units and A/B testing strategies;
  • Experience optimizing content for the mobile web and social media;
  • Strong project management skills with experience supervising and editing work of digital vendors and junior staff;
  • Ability to excel in a fast-paced environment with simultaneous responsibility for multiple projects;
  • Experience using CMS tools;
  • Understanding of SEO best practices for digital content creation;
  • Passionate about and keeps up with the latest social media, pop culture, and tech trends

Relevant Experience Preferred

  • Strong knowledge of New York State vacation regions and attractions;
  • Experience working with major travel/lifestyle brands;
  • Basic HTML skills
  • Seniority level


    Associate

  • Employment type


    Full-time

  • Job function


    Marketing and Sales

  • Industries


    Information Technology and Services, Nonprofit Organization Management, and Financial Services


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