Senior / Expert PPC Executive & Manager

◯ accelerate agency


We have an exciting opportunity for an Senior / Expert PPC Executive & Manager.

We are a UK based Digital Agency that seamlessly integrates Creativity with Technology and Web Solution Specialists.

We are looking for a expert level Pay Per Click Executive and Manager to run PPC campaigns and monitor paid search budgets.

Your role will be to build and implement PPC accounts on both Google Ads and Microsoft Ads as well as manage and run the strategies.

In this role, you should be well-versed in the principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.).

Responsibilities

  • Participate in forming effective paid search strategies.
  • Launch and optimize various PPC campaigns.
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing Ads).
  • Be involved in keyword selection and audience targeting.
  • Monitor budget and adjust bids to gain better ROI.
  • Track KPIs to assess performance and pinpoint issues.
  • Produce reports for management (e.g. dashboards).
  • Write attractive and concise copy for adverts.
  • Suggest and develop new campaigns across multiple channels.
  • Maintain partnerships with PPC ad platforms and vendors.
  • Find ways to reduce risk of click fraud.
  • Keep abreast of PPC and SEM trends.

Requirements

  • Proven experience as a PPC Manager and Digital Marketing & PPC Specialist.
  • Experience in data analysis and reporting.
  • Knowledge of SEO and digital marketing concepts.
  • Familiarity with the core platforms (Google AdWords, Bing Ads, Google Analytics).
  • Familiarity with other multiple platforms (e.g. Facebook, Instagram, LinkedIn, YouTube etc) is preferred.
  • Working knowledge of analytics tools (Google Analytics, etc.).
  • Understanding of HTML CSS JavaScript and is a plus.
  • Proficient in MS Office (particularly Excel).
  • Excellent communication skills.
  • Analytical thinking with strong math skills.
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
READ:   Restaurant Manager

UK time Monday to Friday 08:30-17:00.

Salary: Starting from R5,000 – R7,750 per month depending on experience.

Full-time / Permanent.

First interview via Teams.

  • Seniority level


    Mid-Senior level

  • Employment type


    Full-time

  • Job function


    Marketing and Sales

  • Industries


    Information Technology and Services


Botswana


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