FNB Botswana

Reporting to the Director of Marketing and Communications, the successful incumbent will be responsible for defining, planning, and executing the Channel Segment marketing strategy that supports revenue generation and improved profitability across the business. The incumbent shall act as brand custodian in the extension of the brand development and the application of the brand across the different points of presence for FNB Botswana.

The successful incumbent will be responsible for:

  • Develop and implement the Channels Segment (Digital Banking, Alternative channels & Contact Centre) marketing strategy in line with the Bank’s overall strategy, adhering to approved budget
  • Manage, lead, coordinate and execute all Channels Segment events and marketing initiatives
  • Identify and Execute sponsorship opportunities available to grow the Channels business 
  • Successfully develop, implement and monitor marketing strategies that enable the growth of the Channels business
  • Provide Marketing Analytics for lead generation
  • Monitor, review, and measure return on investment for marketing spend
  • Act as a liaison between Channels, Agency and the media for all advertising and promotional needs
  • Coordinate production of product literature (pamphlets & posters) and timeous distribution of product pamphlets and branding material for the Channels Segment
  • Plan and execute Channels customer engagement forums and product launches
  • Ensure compliance by external suppliers with the corporate identity specifications, governance, and operating framework
  • Provide comprehensive competitor intelligence to business and identify opportunities for growth
  • Manage Channels marketing communications through digital platforms and traditional media
  • Contribute to customer-centricity initiatives to improve customer service scores
READ:   Assistant Manager or Manager - Restructuring & Insolvency (Strategy & Transactions):The British Virg

Qualifications & Experience:

  • A Bachelor’s Degree with concentration in Marketing
  • Five (5) years’ experience in a marketing and communication environment.
  • Proven experience in marketing strategy development, techniques, and concepts
  • Proven experience in media buying, event management, and coordination
  • Project management
  • Usage of advertising channels/ platforms

Competencies & Skills:

  • Exceptional Business Acumen
  • Digital Marketing
  • Stakeholder Management
  • Excellent written and verbal communication
  • Strong negotiation and analytical focus
  • Project Management
  • Customer focus
  • Budget control
  • Problem solving
  • High ethics

Interested applicants are requested to log onto and upload their curriculum Vitae’s (CV’s) no later than 21st September 2021.

  • Employment type


Gaborone, South-East, Botswana


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