Marketing & Events Coordinator

Scotiabank


Job Summary

The Marketing & Events Coordinator is responsible for developing and implementing marketing support activities to deliver against the business objectives of the organization and increase stakeholder engagement across assigned markets.  

MAJOR ACCOUNTABILITIES

  • Provide support to marketing leads on annual marketing plan per business line and country outpost whilst recommending established media, resources and processes to support Bank’s KPI’s and strategies
  • Contribute to the development and execution of campaigns which support new product launches, promotions, general awareness, usage and acquisition, regulatory/compliance communication, activation, up-sell/cross-sell and loyalty initiatives
  • Provide detailed schedules which outline timing of campaign elements, milestones, critical inputs per stakeholder and regular project plan/status updates
  • Prepare event briefs for campaigns/promotions and launches including marketing copy
  • Independently coordinate marketing events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, ordering marketing collateral
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
  • Prepare monthly marketing activity reports and metrics for measuring program success
  • Create, proofread and edit copy for diverse marketing channels, ensuring consistent branch voice 
  • Identification and interpretation of key business trends and findings unique to the industry

 

The ideal candidate should possess: 

  • Expert knowledge of all facets of marketing, experience in marketing, developing consumer insight driven communications including integrated marketing planning and delivery
  • Strong collaborator with excellent communication skills who can partner and influence businesses
  • Good understanding of customer/consumer and market dynamics
  • Excellent writing, communication, proof reading and presentation skills
  • Resourceful and able to work within tight deadlines

QUALIFICATION & EXPERIENCE

  • Minimum 4 years’ experience in marketing, developing consumer insight driven communications including integrated marketing campaigns
  • Undergraduate University Degree in Mass Communication, Marketing or related field
  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Kindly put the job title in the subject line when applying.

 

Your comprehensive resume should be received no later than Thursday, September 16, 2021

  • Seniority level


    Associate

  • Employment type


    Full-time

  • Job function


    Marketing

  • Industries


    Banking and Financial Services


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