Global Content Strategist
EY’s ambition is to become a shaper of dialogue on the toughest issues facing its clients, communities and people. EY Insights is a cross-functional approach, elevating EY’s thought leadership to create a more distinctive EY voice across the globe with data driven insights and brand enhancing points of view. EY Insights ambition is to refine the EY brand and market position through strategic, focused, aligned, distinctive and impactful thought leadership.
Partnering with and governed by a global editorial board and with sponsorship from the global executive, the analysts, strategists and communication specialists that are part of the elite EY Insights team are focused on creating, maintaining and elevating a consistent, coordinated and client centric EY insights strategy across the globe.
Reporting to the EY Insights Leader, you will lead the EY Insights editorial pillar and work across the global organization to elevate the quality, relevance and impact of EY’s insights across different content formats and drive consistent execution. As EY Insights content authority, you will partner with the business and with EY’s knowledge, communications and editorial specialists to develop the global content strategy for EY thought leadership including a framework within which all content initiatives are executed.
This framework will include all content related objectives, processes and governance related to how content is produced, approved, published and measured. You will enable the alignment of all strategic content by ensuring coordinated upfront planning and alignment of taxonomy, strategic themes, calendar and you will have oversight of all strategic content initiatives through execution.
Your Key Responsibilities
As EY’s global content strategist you will ensure that all content follows the agreed EY Insights editorial strategy criteria and ensure a distinct EY voice and linkages among key thought leadership pieces.
You will actively manage the volume and distribution of the overall content flow and set out broad editorial calendar principles for highest impact. You will have the opportunity to connect across the global organization working with distributed editorial teams to provide support, best practice guidance and encourage alignment, buy in and understanding of the strategic thought leadership agenda and the content creation and activation process. You will take the lead on the weekly Global Editorial Review, including recommending the prioritization of and resources assigned to content. You will look at the potential for content consolidation or elimination.
In this role, you will have the opportunity to develop a very broad network of influence, be actively involved in leading trends and topics, listening, assessing and being very agile in bringing differing interests and perspectives together to align under impactful messages that resonate with key audiences.
Skills And Attributes For Success
To succeed in this position, you will have strong strategic communications or editorial experience gained in a global environment and be confident working with and influencing senior global stakeholders demonstrating an ability to positively influence and manage expectations. You will leverage your commercial experience to ensure the alignment of all content to business priorities. You are highly organized and able to manage multiple and sometimes conflicting priorities. You are results focused and enjoy the challenge of operating agilely, incorporating unexpected or last-moment requests into day to day operations.
To qualify for the role you must have:
- Strong strategic content, communications or editorial experience gained in a global environment
- A commercial mindset, connecting content to identified business priorities
- Be confident working with and influencing senior global stakeholders using your commercial experience to understand and incorporate business priorities and demonstrating an ability to positively influence and manage expectations
- Strong program management skills, able to make demonstrated progress and achieve agreed outcomes
Ideally, you’ll also have
- The ability to energize the many involved parties, encouraging the contributors to positively align with EY Insights content processes and best practices
What We Offer
As part of this role, you’ll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
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